How Pharmacies Are Shaping Public Wellness With Self-Testing Kits
Once, pharmacies were just dispensers of medication for the community but, as healthcare evolves, they are becoming valuable hubs for proactive self-care and health management. A significant way that pharmacies can contribute to public wellbeing is through the provision of self-testing kits for pregnancy, Urinary Tract Infections or conditions such as vitamin or iron deficiencies.
But are self-test kits just another product to fill some empty shelf space or can they offer your pharmacy tangible benefits that will be advantageous to the community and your business?
Increasing Footfall And Sales
Self-testing kits in pharmacies act as a powerful magnet, attracting more customers to the store and potentially increasing long-term footfall. As individuals seek self-testing kits for various health assessments, they are likely to make additional purchases which will positively impact upon sales and turnover. A customer who wishes to buy a home pregnancy test, for example, is likely to be interested in related products, such as prenatal vitamins or iron deficiency tests. With customers more aware of available products and services, backed by expert medical advice and support, they are less likely to seek cheaper alternatives at supermarkets or online, where a less personal service is on offer.
Strengthening Customer Relationships With Expert Advice
Pharmacy staff play a crucial role in advising customers and helping them to select the best self-testing kit for their specific needs. The expertise of pharmacists adds value to the customers’ shopping experience, as they can be offered recommendations, product explanations, or medical advice, which enhances customer satisfaction and trust. Personalised guidance fosters a stronger relationship between the pharmacy and its customers and increases the likelihood that customers will return in future for other products or services.
Contributing To Community Health And Wellbeing
While GPs continue to be the mainstay of community health, a more holistic approach to looking after the country’s wellbeing is reinforcing the role that pharmacies play. A pharmacy and its staff are usually more accessible than a GP, with no appointments required to consult the team about many aspects of personal health and wellbeing. By stocking home self-testing kits, pharmacies contribute to better health awareness and facilitate the early detection of local health issues, which can improve outcomes for the community at large.
Adapting To Healthcare Trends
The landscape of healthcare is shifting towards a sharper focus on self-help and proactive health management. Pharmacies that offer self-testing products embrace these emerging trends that align with evolving customer preferences and needs. By staying tuned in to the changing dynamics of the nation’s healthcare, pharmacies can improve their reputation as trustworthy and knowledgeable partners.
Gain A Competitive Edge
The availability of self-testing kits also gives pharmacies a competitive advantage as it distinguishes them from their competitors who may not offer these products. Home testing, as an additional service, can be a valuable unique selling point, setting the pharmacy apart from its rivals and attracting more customers who seek a convenient and practical way to monitor their health.
Get In Touch For More Information
If you would like your pharmacy to enjoy the benefits of stocking self-testing kits for customers in your community, please call us on 02825 685385 and press option 1 for sales or send our team a message. We’ll be pleased to tell you more about our extensive range of home self-test kits!
